Toyota is worried that a pornography Web site run by two metro Detroiters is damaging the reputation of one of its luxury cars. The Japanese automaker filed a federal lawsuit today, alleging Mario Mendoza and Katie Lynn Krzywdzinski broke trademark laws by using “Lexus†as the moniker of its porn star and the name of its Web site. The suit alleges the site “uses the mark ‘Lexus’ in an unwholesome and unsavory context†and “is likely to tarnish and blur the distinctive qualities†of the car model. The site’s star, Lexus Cash, claims to be an amateur who “started making home videos of my girlfriends fooling around.†The hometowns and other information about Mendoza and Krzywdzinski weren’t available in the lawsuit.
I believe in protecting ones trademarks and brand, but imo, this is another perfect example of wasting the court systems resources.
Is anybody really going to tie these two together, besides Toyota themselves?
Give me a freakin’ break.
I think the site is crap. No offense to the owners, but this is probably the best thing that will happen to that web site traffic wise.
(Later, I’ll tell you what I really think.)
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