Bands need to exploit every form of communication short of smoke signals to sell their music these days. But Bang Camaro may be the first one to launch a career entirely through a video game.
The second installment of the phenomenally popular game "Guitar Hero" squeezed just one unknown band into its playlist of heavy metal mainstays - Bang Camaro, with their song "Push Push (Lady Lightning)." That exposure alone allowed the band to sell out shows around the country and rack up sales on iTunes. Tonight, Camaro headlines Bowery Ballroom, following a sellout gig a few months ago at Mercury Lounge. "We have no promotion behind us, no major distribution and no big label," says band co-founder Bryn Bennett. "It’s all the game."
The group got its break as much from its locale as its music. It’s based in Boston, home to Harmonix, the company behind "Guitar Hero." Executives at the company saw the group at local clubs and thought it had the perfect crotch-grabbing, fist-in-the-air strut for their rip-roaring game.
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